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Contacts:
Sharon Newcomb
Ocean Spray Cranberries Inc.
508-946-7185
snewcomb@oceanspray.com
Lindsay Rolfson
Weber Shandwick for Ocean Spray
617-520-7064
lindsay.rolfson@webershandwick.com
LAKEVILLE-MIDDLEBORO, MASS. (November 4, 2008) – Ocean Spray and Rainforest Café today announced a new partnership to provide consumers across the country more fun drinks and dishes. From now until December 31, all Rainforest Café locations will feature two “Cranberry Rain” themed signature drinks, the “Cranberry-Rita” and “Cranberry Sunset,” that are both created with Ocean Spray® Cranberry Juice Cocktail. In addition, Rainforest Café’s sister restaurant, T-Rex, at Downtown Disney® in Orlando, Fla., will add a signature salad to their menu featuring sweet and tangy Ocean Spray® Craisins® Sweetened Dried Cranberries.
Coupons to taste these flavorful new recipes will be available on Ocean Spray’s Web site (www.oceanspray.com). Cranberry enthusiasts can enjoy a free appetizer with the purchase of an adult entrée and five dollars off the purchase of $25.00 or more at participating Rainforest Café locations.
"We are proud to join with Rainforest Café to incorporate the versatile cranberry into a variety of recipes in their locations across the country” said Ken Romanzi, senior vice president and chief operating officer, Ocean Spray. “The unique flavor of cranberries can add a special twist to so many recipes, and we’re pleased patrons of the Rainforest Café can taste that for themselves.”
To further promote the partnership, each Rainforest Café location will host a server contest in which participants enter for a chance to win a $100 VISA® gift card. From this entry pool, three grand prize winners will be drawn for a chance to win a Nintendo® Wii™ system provided by Ocean Spray.
“Rainforest Cafe is excited about this dynamic partnership with Ocean Spray,” said Keith Beitler, senior vice president and chief operating officer of specialty restaurants division and international franchising, Landry’s Restaurants, Inc. “We anticipate a great response from our guests for the two specialty drinks featuring Ocean Spray® Cranberry Juice Cocktail.”
About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2007 earnings of roughly $1.7 billion.
About Rainforest Café
Rainforest Cafe, a wholly owned subsidiary of Landry’s Restaurants, Inc., develops, owns and currently operates 27 combination restaurant/retail facilities in a stimulating and entertaining rainforest theme worldwide. It’s a safari for the senses – the feel of mists, the sound of cascading waterfalls and incredible visuals of lush vegetation complete with animated wildlife and live tropical fish. Rainforest Cafe’s menu contains an array of delicious items and tropical treats including the signature Sparkling Volcano dessert, while the Retail Village offers a unique selection of apparel and gifts featuring Cha! Cha! the red-eyed tree frog and the rest of the Wild Bunch® animal characters. Besides being a Wild Place to Shop and Eat®, Rainforest Cafe offers several exciting opportunities for children and adults to learn about the world’s rainforests, threatened and endangered species, and conservation efforts. For more information, visit www.rainforestcafe.com or call (713) 850-1010.
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