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Contacts:
Sharon Newcomb
Ocean Spray Cranberries Inc.
508-946-7185
snewcomb@oceanspray.com
Lindsay Rolfson
Weber Shandwick for Ocean Spray
617-520-7064
lindsay.rolfson@webershandwick.com
Lakeville-Middleboro, MASS. (November 4, 2008) – As consumers seek the latest, trendiest cocktails, mixologists must raise the bar to create the next wave of sizzling specialty drinks. For restaurants and bars competing to provide distinctive, high-quality beverages while maximizing sales, the new Ocean Spray® Cranergy™ Energy Juice Drink and Ruby Red Grapefruit Juice Drink BarPac™ bottles offer great-tasting, versatile refreshments, with or without alcohol.
Cranergy™ and Ruby Red Grapefruit Juice Drink BarPac™ bottles allow restaurant and bar operators to serve consumers delicious, energizing cocktail options. Ocean Spray® Cranergy™ Energy Juice Drink contains real fruit juice from the finest Ocean Spray cranberries with green tea extract for a natural lift. Ocean Spray® 100% Ruby Red Grapefruit Juice offers a refreshing, invigorating boost to any beverage repertoire.
Ocean Spray® BarPac™ bottles are customized for foodservice operators and are easy to open, pour and store. The bottles are designed to fit in the bar well without the hassle of transferring from one package to another, so incorporating high-quality Ocean Spray mixers is simple – saving busy bartenders time while increasing sales.
“Ocean Spray works to stay ahead of the latest trends to assist restaurants and bars in creating versatile beverage solutions that meet the needs of every palate,” says Keith Benoit, Director Special Markets at Ocean Spray. “The introduction of Cranergy™ and Ruby Red Grapefruit Juice Drink BarPac™ bottles help facilitate consumer demand for delicious and unique drinks and help operators boost profit margin.”
In addition to top-notch products and superior packaging specifically designed with foodservice operators in mind, Ocean Spray’s Foodservice Division offers tips on using these products, along with a database of more than 350 specialty beverage, appetizer, entree and dessert recipes. Visit www.oceansprayfoodservice.com for recipes, special promotional offers and more.
For assistance in placing an order, foodservice operators can contact their Ocean Spray foodservice sales representative or call 1-800-882-8343.
Ocean Spray® Cranergy and Ruby Red Grapefruit Recipes
Go Go Cosmo
Ingredients:
1 ounce Ocean Spray® Cranergy™ Energy Juice Drink
1 1/2 ounces premium vodka
1/2 ounce orange flavored liqueur
1/4 ounce lime juice
Directions:
In cocktail shaker filled halfway with ice, combine all ingredients and shake well. Strain mixture into chilled cocktail glass.
Makes 1 serving.
Rubytini
Ingredients:
6 ounces Ocean Spray® Ruby Red Grapefruit Juice Drink
3 ounces Absolut® Citron Lemon Flavored Vodka
Grapefruit wedge, garnish
Directions:
Combine ingredients, except garnish, in a cocktail shaker with ice. Strain into a sugar-rimmed martini glass. Garnish with a slice of grapefruit garnish dipped in sugar.
Makes 1 serving.
Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as about 50 Florida grapefruit growers. Ocean Spray was formed more than 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2006 sales of roughly $1.5 billion.
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